As an Artist, you’ll know how important it is to promote yourself to potential customers, art dealers and galleries. In recent years, however, the shift online has meant that rather than handing out business cards to people in the street, you’ll be posting photos, sending emails and gathering a loyal ‘online following’. It’s now more important than ever to make sure that you are making the most of your social media platforms to promote yourself and your art. So, how can you make sure that you are using social media effectively?
The most important thing that you should be doing is posting regularly on your social media platforms. Posting regular, relevant content will keep you at the forefront of people’s minds.
If you don’t have any new content of your own, repost other people’s content and credit them. This is a great way of gaining interest from new people and potential customers.
Try to keep your content consistent and relevant to your industry. An easy way to lose interest, and therefore followers, is by posting photos of your personal life in amongst your professional artwork. It’s good to let the ‘real you’ come out through your posts, but your followers are essentially following you because they are interested in your art, not your nights out with friends!
Engage in your followers’ posts
It’s important to engage in other people's posts by liking and commenting on Artists’, followers’ and potential customers’ photos, tweets and facebook statuses. It’s positive to be supportive of other people’s interests and achievements and people are more likely to engage in your posts if you actively engage in theirs too.
This can seem like a time-consuming task, but it’s essential in order to build up your online presence. Afterall, you wouldn’t go to a networking event and refuse to talk to anybody. Promoting yourself online should be seen as part of your job! The easiest way to achieve this is by setting aside at least half an hour of your day, every day, to focus on social media.
Jump in on trending topics
Keep an eye on trending topics so that you can benefit from being a part of. If it’s ‘National Dog Day’, for example, perhaps you could post a photo of a painting of a dog (don’t forget to credit the Artist if it’s not you!). If your followers are talking about a trending article, perhaps you could comment on some of their posts. Making yourself seen and heard on social media is half of the battle, but is vitally important for your online presence.
It’s important not to ‘overdo’ the hashtags. This can be both exhausting and frustrating for followers to read, and can even be counterproductive. Instagram, for example, will prevent your post from being seen if you use too many hashtags. A few relevant hashtags will suffice and will ensure that the audience is right for your post.